Frequently Asked Questions

What is AORA?

AORA is a tool that analyzes the correlation between website changes and search rankings.

It helps you understand why competitors’ websites grow or decline in search results. The identified patterns — ranking signals — enable you to implement only those changes that are proven to have a positive impact.

How is AORA different from other SEO tools?

Most SEO tools only collect data. AORA goes further by identifying statistically validated correlations and showing which on-site changes impact search rankings.

What are the next steps after integrating AORA?

Once AORA is connected, we collect your keywords and competitors, analyze the data and identify significant patterns.

You receive reports with hypotheses and recommendations that guide which changes to implement on your website.

When will we see the first results?

In-depth analysis requires time to collect sufficient data. You will receive the first insights within 2–4 weeks, and full reports with hypotheses within 1.5–2 months.

The timeframe may vary depending on your project’s niche, and we will always let you know this upfront.

How reliable are AORA’s data and insights?

AORA’s recommendations are 98% accurate. Each signal is validated using statistical models and SERP data, and we apply multi-layered analysis to deliver highly accurate recommendations.

This ensures the core principle of evidence-based decision-making, reproducibility.  All our findings can be verified and replicated.

Still have questions?

Our team is here to help you get the most out of AORA