Ranking should be reproducible.

Monitor competitor changes, detect ranking signals with AI, and get expert-validated SEO insights to dominate search results.

Up 2 positions in search
Meta description changes
Down 4 positions in search
New backlink patterns
"Reviewing 435 changes...23 validated as high-impact opportunities for ranking improvement."
logo
Jane Mitchell
SEO Assessor

If your goal is to

see which tactics and ranking factors your competitors rely on to reach the top of the SERP

replace trial-and-error with evidence-based SEO

improve efficiency across your SEO operations

AORA is what you need.

1M+
queries analyzed daily
5M+
pages crawled every month
98%
accuracy in identifying ranking factors

How AORA works

Keyword collection

Use our set of high-value keywords or create a custom one.

1
Keywords
Shampoo buy
Hair treatment
Scalp revival
Treatment
Growth
+ 9000 more
Add a keyword Add

SERP analysis

We monitor your keyword set daily and capture data across the top 100 pages.

2
10,000+ keywords
https://demo-site.invalid/path/example
https://example.com/page/test-link
https://placeholder.test/page/one
Analyzing 3 of 100

Change detection

We capture HTML snapshots for all SERP pages and log every code change.

3
Before

<meta itemprop="bestRating" content="5">

<meta itemprop="ratingValue" content="4">

<meta itemprop="ratingCount" content="1177">

After

<meta itemprop="bestRating" content="5">

<meta itemprop="ratingValue" content="4">

<meta itemprop="ratingCount" content="4914">

Identifying significant changes

We isolate statistically significant changes that have affected rankings.

More on statistical significance
4
Changed 231
Removed 46
Added 12
  • 1. Added a navigation block to display additional subcategories
  • 2. Fixed the spacing before the closing </a> tag.
  • 3. Removed the "Show More" button block
  • 4. Added a filter list item with the text "Sale"
  • 5. Changed the list item's class, position, and data-id.
  • 6.
  • 7.

Forming a hypothesis

We analyze the impact of statistically significant changes and develop clear, data-driven hypotheses.

5
Reviewing 289 changes...
15 validated as high-impact opportunities for ranking improvement
Generation of 10 SEO hypotheses successfully completed
logo
Jane Mitchell
SEO Assessor

Hypothesis validation

We validate each hypothesis on historical SERP data and estimate its impact on rankings.

6
Hypothesis
URL count
Impact
Keyword moved to the beginning of H1
287
High
Commercial intent term added to title
957
Testing
H1 length reduced
1042
No impact

Defining the signal

When validated, the hypothesis turns into a ranking signal you can apply to improve your site’s performance.

7
Click to find out your destiny
Ther's a way to improve your ranking
?

What AORA Gives You

Transform your SEO strategy from reactive to proactive with actionable competitive intelligence that drives real ranking improvements.

Validated SEO Strategy

You eliminate inefficient testing cycles and apply only statistically backed signals

Expert Support

Our analysts and SEO specialists guide you through recommendations, implementation, and analysis

Resource Optimization

Automated hypothesis validation frees hours you can reinvest in product, content, and business growth

Transparency

Each delivered signal is fully validated and easy to justify internally across teams or the whole company

Competitive Advantage

You always know what your competitors are up to. We take their best practices and make them even better

Accelerated Growth

Validated signals translate into ranking improvements, traffic increases, and higher revenue

Pricing

AORA only. For in-house teams handling SEO internally

Signals Basic

Basic tracking and competitive intelligence

1800 $ /month

  • 1,000 tracking queries
  • Monitoring changes on competitors’ pages
  • List of statistically significant signals

Signals + Analytics Popular

Everything for in-depth analysis

2200 $ /month

  • Includes all Signals Basic features
  • 3,000 tracking queries
  • List of non-significant signals
  • Analyst insights on key signals
  • Support with prioritizing your product and SEO backlog
  • Client dashboard access

Custom Lab

Everything for in-depth analysis

3300 $ /month

  • Includes all Signals + Analytics features
  • 10,000 tracking queries
  • Custom hypothesis testing
  • Experiments with custom signals

Basic

For those looking to enhance standard SEO

900 $ /month

  • SEO website optimization*
  • 1,000 tracking queries
  • Monitoring changes on competitors’ pages
  • List of statistically significant signals
  • Recommendations and task briefs based on AORA signals

Pro Popular

For those aiming for active growth

1400 $ /month

  • Includes all Basic features
  • 3,000 tracking queries
  • Detailed breakdown of signals
  • Backlog prioritization based on AORA signals
  • Client dashboard access

Enterprise

Maximum impact with a personalized approach

2000 $ /month

  • Includes all Pro features
  • 10,000 tracking queries
  • Monthly analytical report
  • Custom hypothesis testing
  • Experiments with custom signals
  • Ongoing analyst support
*Prices reflect AORA access only. Professional SEO service hours are invoiced separately based on your project needs.

Still have questions?

Our team is here to help you get the most out of AORA

FAQ

What is AORA?
AORA is a tool that analyzes the correlation between website changes and search rankings.


It helps you understand why competitors’ websites grow or decline in search results. The identified patterns — ranking signals — enable you to implement only those changes that are proven to have a positive impact.
How is AORA different from other SEO tools?
Most SEO tools only collect data. AORA goes further by identifying statistically validated correlations and showing which on-site changes impact search rankings.
What are the next steps after integrating AORA?
Once AORA is connected, we collect your keywords and competitors, analyze the data and identify significant patterns.

You receive reports with hypotheses and recommendations that guide which changes to implement on your website.
When will we see the first results?
In-depth analysis requires time to collect sufficient data. You will receive the first insights within 2–4 weeks, and full reports with hypotheses within 1.5–2 months.

The timeframe may vary depending on your project’s niche, and we will always let you know this upfront.
How reliable are AORA’s data and insights?
AORA’s recommendations are 98% accurate. Each signal is validated using statistical models and SERP data, and we apply multi-layered analysis to deliver highly accurate recommendations.

This ensures the core principle of evidence-based decision-making, reproducibility.  All our findings can be verified and replicated.
View full FAQ